Dial Direct: Go Direct - Online
Dial Direct Insurance has launched a new advertising campaign aimed at enticing consumers to request on-line e-quotes to receive an additional 5% discount on their insurance policies. It seeks to communicate to consumers that insuring with Dial Direct is really easy.
Fabian Angiers, General Manager of Dial Direct Insurance, comments: "Car and home insurance is something that most of us need but today there is a great choice of short-term insurance providers for consumers to choose between.
"This means that, at the end of the day, a consumer's affinity with your brand is going to be one of their deciding factors, along with price and service. It is therefore essential to keep your profile relevant, eye-catching and up-to-date.
"To do this for Dial Direct, we have created a new campaign that is fresh and humorous. It is also simple and uncluttered; to reflect the fact that getting your insurance through Dial Direct is an easy, stress-free experience."
The company wanted the key message to be easy to comprehend and single-minded: 'If only everything was as easy as insuring with Dial Direct' to clearly communicate that Dial Direct makes insurance simple and quick.
Angiers adds: "The Dial Direct superhero is still around, incorporated throughout all elements of our communication efforts. He is portrayed as a very likeable, friendly character, whose motto 'To simply...serve and protect' reflects one of Dial Direct's key objectives - to provide more than just insurance to our clients, to be of assistance and provide advice too."
The campaign utilises radio, TV, print, outdoor and online.
Click here to visit Dial Direct or call them on 0860 10 43 11 for a free, no obligation quote.
Article source: BizCommunity